Brand
Naming:
Five
Techniques
for
Creating
a
Memorable
Product
or
Company
Name Creating
a
great
brand
name
is
crucial
to
the
success
of
any
product
or
company.
The
name
needs
to
be
memorable,
easy
to
pronounce,
and
immediately
convey
the
personality
and
value
of
the
brand.
Here
are
five
techniques
for
generating
a
name
that
stands
out: 1.
Acronyms
and
Abbreviations Acronyms
and
abbreviations
can
create
a
memorable
brand
name
that
is
easy
to
remember
and
simple
to
pronounce.
Examples
include
IBM,
GE,
and
CVS. 2.
Descriptive
Names Descriptive
names
use
words
or
phrases
that
clearly
communicate
the
brand's
purpose
or
identity.
These
names
can
be
more
straightforward,
but
can
also
be
effective
in
building
a
strong
brand
identity.
Examples
include
Whole
Foods,
Staples,
and
LinkedIn. 3.
Creative
Spelling Creative
spelling
can
help
a
brand
name
stand
out
and
be
more
memorable.
This
technique
can
be
risky,
however,
as
it
can
（阅读更多 十二星座的性格和命运常识请关注 :小星座网,wWW.xIAoxINgzuO.CC』」also
make
the
name
harder
to
pronounce
or
spell
correctly.
Examples
include
Flickr,
Tumblr,
and
Lyft. 4.
Portmanteau Portmanteau
combines
two
words
to
create
a
new
word
that
is
catchy
and
unique.
This
technique
can
be
effective
at
creating
a
memorable
name
that
combines
the
characteristics
of
the
brand.
Examples
include
Pinterest,
FedEx,
and
Microsoft. 5.
Made-up
Words Creating
a
made-up
word
can
be
a
great
way
to
generate
a
completely
unique
and
memorable
brand
name.
This
technique
can
be
risky,
however,
as
it
can
take
longer
to
establish
recognition
and
it
may
not
immediately
communicate
the
brand's
identity.
Examples
include
Google,
Kodak,
and
Xerox. In
conclusion,
there
are
many
different
techniques
for
creating
a
great
brand
name.
Whether
using
acronyms,
descriptive
names,
creative
spelling,
portmanteau,
or
made-up
words,
the
key
is
to
choose
a
name
that
is
memorable,
easy
to
pronounce,
and
conveys
the
personality
and
value
of
the
brand.